Social Media
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The Internet is now probably the most influential medium in the modern world. Information has never been so easily accessible before, nor has communicating across national boundaries and cultures.
The rise in social media is still a new phenomenon and it is not clear where it will lead or just how important it may yet become in people’s daily lives. The Internet has had a huge impact on the ways people communicate and even live their lives, making many things easier and much more convenient. However, there are concerns about personal identity security and governments spying on the people or using excessive censorship. |
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Top 10 social media sites
This is the biggest social networking site with the largest number of users. There are more than 1 million small or medium sized businesses advertising here and it is estimated that larger companies are spending as much as $100 million on Facebook advertising per year.
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Twitter is loved for spreading the word via tweets. This site has revolutionized social media. Approximately 81 percent of Twitter’s advertising revenue comes from mobiles and there is a $200,000 cost estimated for a 24-Hour Promoted Trend on Twitter.
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LinkedIn helps to build professional networks and engagement with other users. It is the world’s largest professional network being used for this purpose. Today, it has over 332 million users and each second adds two new members, all of which attracts marketers.
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This site has 300 million monthly active users and is used for relationship marketing. It has over a 53 percent positive interaction between Google+ users and brands.
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YouTube generated $5.6 billion in gross revenue in 2016. Currently, there are 6 billion hours of video watched on YouTube per month and 1 billion videos watched on mobile phones per day.
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Pinterest marketing is another social media tool helping brands to grow rapidly. There are over 70 million users on Pinterest of which 80% are women and 20% are men. Over 9 million users have connected their accounts to Facebook.
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Marketers use Instagram to market products and services. There are more than 300 million monthly active users, of which 75 million are daily active users. Instagram is widely being used for business marketing.
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This micro-blogging platform is used for sharing photos, videos, audio, quotes, text or anything that you’d like to market. It has more than 420 million users and 217 million blogs created, making it a favorite.
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This image and video hosting social network has over 3.5 million images uploaded daily by users and offers massive online photo storage.
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Reddit is a social networking site used for entertainment purposes, where registered members share content and direct links. It has 174 million monthly unique visitors.
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Do you live in a bubble?
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What would it feel like to be the most important person in the world, where everybody agrees with you? Well, this fantasy is becoming the reality for more and more people who spend more and more time on social media. As companies like Google, Facebook and Twitter increase the amount of data they have on each individual, they can update their algorithms to give you the information and feedback they think will make you happy. But is this good for you? Is it healthy to only see and hear the things you like and agree with? Learning how to deal with things we don't like or agree with is an essential skill to live in a functioning society. The ways in which many social media platforms work encourage their users towards narcissistic behaviors and attitudes - if we let them. So, it's probably a good idea to reach outside of your own personal bubble - at least sometimes.
